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Challenge

Goal

Execution

Results

MEASURE YOUR CUSTOMER VALUE

Communicate with every contact, get rich insights
for everyone on desktop, tablet, and mobile.

CHALLENGE

Does your businesses lack a plan to capture customer data? As the Business Owner, if you were asked to prove how your company reached revenue, most likely wouldn't be able to show enough documentation of the results.

 

Plans and documented business processes will organize business activities so that at any time a business owner can see in a report how the business is performing. Imagine building a skyscraper with the mentality that "we'll cross that bridge when get there." Pretty scary if you ask me.

 

You are missing out on valuable information that will empower you to make better business decisions. Business Intelligence is what separates market leaders from their competition.

 

As your business grows you may decide to open additional Business Units, in this case, a Master Data Management plan is essential to coordinate contact data at the global level.

 

Communications need to have a beginning, middle, and end structure. Detailed plans of how to handle contact data coming in and going out from any touch point is crucial. So what does a business owner need to do? Let's continue discussing this first stage.

CEO

CTO

CMO

Social Facebook, LinkedIn, and Snapchat.

Communication Email
and Text

Subscription Wall Street Journal, Financial times

Event Major Conferences and select private events

Social Twitter and Instagram

Communication Call and Messenger

Subscription FastCompany, Tech Crunch, and Entrepreneur

Event local mixers
focused on Tech Startups

Social Facebook, LinkedIn, and Instagram.

Communication Email
and Text

Subscription Adweek, Vogue, or Monocle

Event Fashion Events

Marketing Director

VP Sales

CIO

Social Facebook, Instagram, LinkedIn, Snapchat, Twitter

Communication Email
and Messenger

Subscription Vogue, Adweek, GQ

Event Fitness and Fashion

Social Twitter and Instagram

Communication Call, Messenger, Email

Subscription ESPN, Playboy

Event New York Yankees

Social Facebook, Instagram, LinkedIn, Snapchat, Twitter

Communication Email
and Messenger

Subscription Wall Street Journal, CIO Journal

GOAL

BUILD AN EMAIL LIST AND EARN REVENUE-PER-EMAIL

 

Let's say for starters that your objective is to create a fresh, new list of 10,000 people. This is achievable through organic traffic techniques and/or paid advertising reach. Your goal is to generate cash value for each email in your list. By designing campaigns that provide value you can generate revenue for your company. How much revenue do you want to generate per email?

METRICS

25%

20%

40%

25%

EMAIL

EMAIL

LANDING PAGE

ORDER PAGE

OPENS

CLICKS

CONVERSIONS

CONVERSIONS

EXECUTION

ARCHITECT CUSTOMER INTERACTIONS

PROFILE

CUSTOMER

WORKFLOWS

Define ideal customers for more valuable interactions with customers.

Get an architect's approach of building data intelligence from interactions with your customers.

Integrate, Automate, and Innovate. Optimize your operations for maximum results.

MOBILE 1st

EMAIL MARKETING

MESSAGE

Email Marketing that is designed to engage and empower your contacts.

Keep a personal touch without adding manual tasks to your to-do list. Personalize your marketing.

Marketing without a message is just noise. Communicate clearly with people you target.

2,000 CMO's added to your contact database. Key firmographics and demographics added through sales development processes. System tagged to deliver relevant content marketing and initiate sales playbook automation sequences.

RESULTS

1,000 CEO's added to your contact database. Key firmographics and demographics added through sales development processes. System tagged to deliver relevant content marketing and initiate sales playbook automation sequences.

CEO

3,000 Marketing Directors added to your contact database. Key firmographics and demographics added through sales development processes. System tagged to deliver relevant content marketing and initiate sales playbook automation sequences.

MARKETING DIRECTOR

1,000 CTO's added to your contact database. Key firmographics and demographics added through sales development processes. System tagged to deliver relevant content marketing and initiate sales playbook automation sequences.

CTO

2,000 Sales VP's added to your contact database. Key firmographics and demographics added through sales development processes. System tagged to deliver relevant content marketing and initiate sales playbook automation sequences.

VP SALES

CMO

1,000 CIO's added to your contact database. Key firmographics and demographics added through sales development processes. System tagged to deliver relevant content and playbook automation sequences.

CIO

 

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© 2017, Gary Dobbs Consulting

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